Happy Pride: More than just words

Since we established ourselves in 2019, Aider has been a slightly different company. Not just because the industry needs a challenger, but because we actually believe that being different can be a strength.

People first

Since day one, our foremost mantra has been "people first". You could call it the very core of Aider.

It's because we believe that our industry is ultimately more about people than numbers. But it's also about the fact that people's unique perspectives are important to us as an organization.

Our whole project is based on the idea that values are best created in community. And communities simply work better when we are a little different - when we have different strengths and approaches.

We're not concerned with diversity as decoration - we rely on different experiences, perspectives and opinions. And we love the energy that comes when these come together.

Energy and enthusiasm

That's why our second mantra is just that: energy and excitement. The energy that is unleashed in rich, diverse collaboration. The excitement people feel when they can be fully themselves - no matter who they love or what they identify as.

Isn't that what pride is all about?

So when we raise the rainbow flag this month, it's more than just a nice logo change and some nice words. It's a celebration and a reminder - also to ourselves - that this is how we actually are. Whether it's June or November.

So to all our readers, customers, employees and promising candidates: Happy Pride!

Outdoor advertising

Every June, we celebrate Aider's clear stance: with us, there should be room to love who you want and be who you are.

It's L💙VE TO BE DIFFERENT.

Throughout June, we're sharing love as a symbol that we care and value people who make their own choices - values that are strong at Aider.

In week 26, we launched a new outdoor advertising campaign together with our partners.

Together we will help color the accounting industry!